Ten years of experience.Now, his own clinic.And a business built around it.
HERO-01About Gal.
Gal Baki spent ten years working in other clinics. He had the experience, credentials and following — but no business name, website or identity of his own.
In 2026 he opened a clinic in Pardes Hanna-Karkur. We built the brand, website, content and operating systems behind it.
The challenges.
Writing within the regulation
Promising a cure is not allowed. Every sentence on the site was written inside the fine boundaries of complementary health — without losing the voice.
Trust without testimonials
No patient testimonials and no clinical numbers. Trust is built on being plain: the credentials, how the treatment works, and what to expect — written so anyone can follow it.
Several audiences, one message
Children and adolescents, complementary support alongside medical treatment, menopause — each audience arrives with a different question. The content structure answers each one without splitting the brand.
Everything from scratch
No logo, no color, no tone, no domain. Every decision is a first decision — and so every decision is a precedent.
What was built.
The mark: a G built from a needle, a healing branch and a mortar — Gal's three working tools, in one letter. Ink navy #0D2137 on paper, light on navy.
Color system · four roles, not a catalog
Ink on paper — the language of print and seriousness, not of wellness. One action color and one warm one, so that every emphasis stays an emphasis. The roles are the ones the live site actually uses. Each value's contrast was measured against white; the full system, 12 values, lives in the brand book.
From the brand book
What we continue to run
- Site and infrastructureMaintenance, content updates and ongoing development.
- Design and brand assetsEvery new asset is born from the brand book.
- AutomationsWorkflows that run on their own and report back.
- Marketing and campaignsFrom the message to the measurement.
- Writing within the regulationEvery content update is checked automatically against a list of prohibitions before it goes live.
Selected work
